he point of this diploma thesis is to analyze current marketing strategies of Strasil Co. and create marketing quantitative research. Based on the obtained data, author is trying to develop the concept of solutions, which will increase the volume of new customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:232483 |
| Date | January 2010 |
| Creators | Strašil, Pavel |
| Contributors | Karabec, Jiří, Vykopalová, Hana |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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