This thesis primarily concentrates on studying the development of China¡¦s toy manufacturing industry. This study tries to figure out how does the China¡¦s toy manufacturing industry evolve from the lower to the higher position in the supply chain of the toy industry. The term ¡§Made in China¡¨ is a problematic concept here. In this thesis, the ¡§China¡¦s toy¡¨ which designed by foreign corporation and made in China calls ¡§authorized toy¡¨; the China¡¦s toy which designed by China and made in China calls ¡§Chinese toy.¡¨ Considering the differences (the style of design, the level of technology, and the object market, etc.) between the ¡§authorized toy¡¨ and the ¡§Chinese toy,¡¨ the Chinese toy just satisfies China¡¦s market. So the facts of the term ¡§Made in China¡¨ just means that China has a big toy manufacturing industry now, but it not a great toy country yet. This finding might help the readers to understand the main problems in China¡¦s toy manufacturing industry and China¡¦s status in the world toy industry.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0911108-123749 |
| Date | 11 September 2008 |
| Creators | Yang, Chun-Bo |
| Contributors | Chang, Hsien-chao, Lin , Wen-cheng, Fahn, Jiin-ming |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911108-123749 |
| Rights | unrestricted, Copyright information available at source archive |
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