The beer market in China is highly-localized: retail channels are very complicated and most local consumers prefer local beer brands, which means both global and local beer maker are facing great challenge doing business in China. The study exams Tsingtao Beer¡¦s three major changes: acquisition, integration and international activities and connects these changes to hyper-competition advantages to explain why Tsingtao Beer is the leader in China's beer market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0103107-004448 |
| Date | 03 January 2007 |
| Creators | Chou, Chun-ying |
| Contributors | Ming-rea Kao, Chang-yung Liu, Jen-Jsung Huang, Kuang S. Yeh |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0103107-004448 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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