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Vstup české firmy na čínský trh - vybraná firma / Czech company enters the Chinese market - selected company

This thesis deals with issues concerning entry of a Czech company to the Chinese market. The first chapter is devoted to the development of the Chinese economy from the establishment of the People's Republic of China to the present. The second chapter describes China's trade with the European Union, the United States and the Czech Republic. China's membership in the WTO is mentioned here as well. The third chapter analyses characteristics of the Chinese market in more detail: safeguard measures, perspective industries, forms of entry, advertising and business customs. It is completed with a subchapter about the company Chemoprojekt, a.s. which is already present in the Chinese market for a longer time.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9422
Date January 2008
CreatorsFocherová, Lucie
ContributorsPlchová, Božena, Müllerová, Františka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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