This study examines small and medium scale specialty crop growers’ preferences for marketing contract attributes and willingness to adopt blockchain-based smart contracts. The data used were collected using an online survey and discrete choice experiment. Findings indicate that farmers prefer higher average prices, cash, check or electronic bank payment over cryptocurrency, and immediate payment upon product delivery over delayed payment. When choosing a contract, farmers viewed traditional text-based contracts and digital platforms with automated smart contracts equivalently, on average. On average, farmers showed no preference for providing and not providing traceability lot codes to buyers, and between choosing a contract and marketing their products as usual. Although we find that some farmers prefer to provide traceability lot codes to buyers while others do not, and some farmers prefer having a contract option while others do not. These insights could be useful to buyers and specialty crop farmers seeking to contract.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-6916 |
| Date | 08 August 2023 |
| Creators | Agyemang-Duah, Esther Mmenaa |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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