A critical study of Hong Kong cigarette consumers' attitude responses to alternative promotion technique.

Description

Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 78-79.

Links & Downloads

1. cuhk:321012
2. http://library.cuhk.edu.hk/record=b5886828
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-321012

Tags

Cigarette industry

Cigarette industry--China--Hong Kong

Advertising--Cigarettes

Cigarettes--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321012
Date	January 1976
Contributors	Chan, Wai-tak., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
Publisher	S.n.]
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, vii, 79 leaves ; 28 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)