This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:339559 |
| Date | January 2015 |
| Creators | Minařík, Miloš |
| Contributors | Kraus, Jiří, Křeček, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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