The thesis analyses together used instruments of marketing communication mix of town Pelhřimov. These instruments are evaluated from the view of informing and linking of citizens into the decision-making process in the public service. By Questionnaire investigation the thesis recognizes the effectivity of marketing instruments and their impact on target groups of inhabitants of the town. It also identifies possible communication barriers and gathers suggestions for new forms of communication. On the basis of the synthesis of found facts it puts before measures for improving of current status of marketing communication of town Pelhřimov.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81360 |
| Date | January 2010 |
| Creators | Vlachová, Jana |
| Contributors | Luštický, Martin, Novák, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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