For studying the global cities famous for music, this Thesis classifies them according to four areas: Music Symbol, Music Landmark, Music Festival and Music Tradition, respectively. And then extract the successful factors for Kaohsiung city marketing use from four cases¡¦ definition, development, the role of government and business model. This study also survey music resources using Due Diligence method in Kaohsiung city. And then generalize some suggestions from comparing and analyzing some potential music resources between Kaohsiung city and the global case. Finally, this study examines all suggestions by interviewing related experts using AHP method.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0818106-050619 |
| Date | 18 August 2006 |
| Creators | Chung, I-chun |
| Contributors | Yuan-Che Hsiao, Wan-long Hong, Jui-kun Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0818106-050619 |
| Rights | unrestricted, Copyright information available at source archive |
Page generated in 0.0021 seconds