The principal aim of the thesis is to evaluate the current situation of selected city by the methods of strategic management and design of optimal strategy for its further development.Fractional objectives were to determine the internal state of the city, through a summary of strengths and weaknesses, and to determine the external condition by transcrabing options, as well as threats that the city can expect. Another objective was to detect groups or organizations that affect the city or the city has a contrary effect upon them. Also, the aim was to determine the point of view of city management at their strategic management of the city and to determine the point of view of residents of the city at its course and services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137177 |
| Date | January 2012 |
| Creators | GRUZOVSKÁ, Sandra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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