This study starts with the explanations of importance, principles, management stages,
targets and tools of public relations in general and gives detailed information on its
theoretical base. The first two chapters are designated to provide detailed information
about public relations. In the third chapter the evaluation of public relations in the
public sector which is the main goal of the research is presented. It is obvious that
public relations is a management function which creates a mutual understanding
between the corporation and its publics or audience. But this isnÕ / t the case all of the
time in the public sector.
THY is taken as a case in order to provide clear examples of the mentality and
practices in public relations in the public sector. The detailed information about the
corporation and its public relations units are given to explain the PR activities of the
corporation.
THY as a state economic corporation, has a socially responsible approach in its
service / on the other hand, it is a profit-making entity as well. From the number of
assigned personnel to the sub-structural matters and the principles of promotional
activities, THY administrationÕ / s approach to public relations is evaluated in this
study.
v
In the selected year of 2003, THY administration was at the edge of changing
mentality in public relations issues. Three cases such as the Diyarbak& / #221 / r plane crash,
SARS crisis and the starting flights to New Delhi are taken to explain the traditional
mentality and the new business like mentality in public relations.
The public relations in THY is compared with British Airways and Lufthansa in their
websites.
| Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/12607817/index.pdf |
| Date | 01 November 2006 |
| Creators | Guvelioglu, Recep |
| Contributors | Kaya, Rasit |
| Publisher | METU |
| Source Sets | Middle East Technical Univ. |
| Language | English |
| Detected Language | English |
| Type | M.A. Thesis |
| Format | text/pdf |
| Rights | To liberate the content for public access |
Page generated in 0.0023 seconds