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Využití logistické regrese ve výzkumu trhu / The use of logistic regression in the market research

The aim of this work is to decide the real usage of logistic regression in the market research tasks respecting the needs of final users of research results. The main argument for the final decision is the comparison of its output to the output of an alternative classification method used in practice -- a classification tree method. The topic is divided into three parts. The first part describes the theoretical framework and approaches linked to logistic regression (chapter 2 and 3). The second part analyses the experience with the usage of logistic regression in Czech market research companies (chapter 4) and the topic is closed by applying the method on real data and comparing the output to the classification tree output (chapter 5 and 6).

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19234
Date January 2009
CreatorsBrabcová, Hana
ContributorsPecáková, Iva, Ranocha, Pavel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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