The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416824 |
| Date | January 2020 |
| Creators | Vymětalová, Simona |
| Contributors | Chalupský, Vladimír, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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