The aim of this essay is to try and describe the linguistic features, and the social practices, that characterize the so-called climate advice genre, as well as, how the genre seems to influence the recipients attitude, and potential actions, in Sweden. The goal is also to compare how imperative the different texts, and the genre, tend to be, based on modality. In this essay, eight different texts from authorities, non-profit organizations, commercial businesses, and municipalities, are compared with the goal of finding potential genre features. The result shows that a common sequence is hard to find when analyzing the texts, which means that the speech acts, generally, do not follow a distinct pattern. The most prominent genre features in the texts are, however, that the speech acts, claims and prompts are dominant. Claims often have the function of explaining why the prompts are worth accepting. It is also clear that headlines, with the function of a prompt, almost always, are concritiziced in a paragraph below. This is mostly done by using claims or other prompts. Henceforth, the commercial texts use modality metaphors the most, while some of the non-profit organizations, authorities, and municipalities, use prompts the most. This may potentially be due to the actors' different communicative goals, which means that a commercial business, and an authority, perhaps, communicate advice with different intentions. Therefore, a commercial business may try to mitigate their communication, trying not to “force” their customers to accept their advice, which can be perceived as presumptuous. This also means that an authority is “allowed” to use more face-threatening communication because of their communicative goal of informing the general public. In addition, the majority of the texts include a small amount of modal verbs and interpersonal sentence adverbials. They also have a low degree of demand. In fact, this leads us to the conclusion that the climate advice genre tends to oblige by avoiding uncertain communication, such as “perhaps”, but it also tends to use a low degree of demand to make people accept their advice.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-100227 |
| Date | January 2022 |
| Creators | Klasson, Alva, Söderqvist, Hannah |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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