by Chan Ngan-Yung, Juno, Yuen Da-Wai, David. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 137-141). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.viii / LIST OF TABLES --- p.ix / ACKNOWLEDGEMENT --- p.x / INTRODUCTION --- p.1 / Objectives of the Research --- p.1 / Scope of Work --- p.4 / Research Methodology --- p.5 / Literature Survey --- p.6 / Sources for the Adopted Theoretical Framework --- p.6 / Local Researches on Timepieces industry --- p.7 / Statistical Information --- p.7 / INDUSTRY AND COMPETITIVE ANALYSIS --- p.9 / Dominant Economic Characteristics of the Industry Environment --- p.9 / Scope of Competitive Rivalry --- p.9 / Market Size --- p.10 / Market Growth Trend by Watch Type --- p.10 / Market Growth Trend by Geographical Location --- p.13 / Market Trend Towards Higher-end Products --- p.18 / Stage in Product Life Cycle --- p.20 / Seasonal Market Demand Pattern --- p.22 / Customer Needs and Product Segments --- p.22 / Customer Groups --- p.23 / Degree of Vertical Integration --- p.24 / Ease of Entry or Exit --- p.25 / Technology and Innovation --- p.25 / Industry Structure --- p.26 / Cost Structure --- p.27 / Scale Economies --- p.28 / Experience Curve Effect --- p.29 / Capacity Utilization --- p.29 / Industry Profitability --- p.29 / Driving Forces Analysis --- p.33 / Decline in Long-term Industry Growth Rate --- p.34 / Shortening Product Life Cycle --- p.34 / Consumers Moving Up-market --- p.34 / Competitive Forces and their Strategic Implications --- p.35 / Rivalry Among Existing Competitors --- p.35 / Threat of Product Substitution --- p.38 / Potential Entry of New Competitors --- p.39 / Bargaining Power of Suppliers --- p.39 / Bargaining Power of Buyers --- p.40 / Strategic Implications --- p.40 / Strategic Group Mapping --- p.41 / Competitor Analysis --- p.45 / Switzerland --- p.45 / Japan --- p.49 / Taiwan --- p.56 / Korea --- p.60 / "Thailand, Singapore and Other Asian Countries " --- p.62 / Key Success Factors of the Industry --- p.67 / Industry Prospects and Overall Attractiveness --- p.67 / SITUATION ANALYSIS FOR HONG KONG AND THE PRC TIMEPIECES INDUSTRY --- p.72 / Situation Analysis of Hong Kong's Timepieces industry --- p.72 / Evaluation of the Present Strategy --- p.72 / SWOT Analysis --- p.77 / Potential internal strengths --- p.77 / "Core competencies in marketing, prompt delivery and flexibili " --- p.77 / Well thought of by buyers . --- p.79 / Proximity to an abundant cheap labor market --- p.79 / Proximity to a large consumer market with high growth potenti --- p.80 / Potential internal weaknesses --- p.81 / Over-dependence on several traditional markets --- p.81 / Lagging behind in production technology --- p.81 / Lack of key skills in producing movement and module parts --- p.84 / Over-dependence on OEM sales --- p.85 / Shortage of labor and experienced product designers --- p.85 / Rising labor and land costs --- p.85 / Political uncertainty --- p.86 / Potential External Opportunities --- p.86 / Serve The End-user Customer Group --- p.86 / Increase sales in new markets or segments --- p.86 / Falling trade barriers in attractive foreign markets --- p.87 / Reducing barrier of entry to higher end market segment --- p.87 / Possible success of the new country-of-origin rules --- p.88 / Forward and backward vertical integration --- p.88 / Potential external threats --- p.89 / Rapid rise of lower-cost foreign competitors --- p.89 / Slower market growth of the low end segment --- p.89 / Possible adverse shifts in trade policies of foreign governments --- p.90 / Vulnerability to recession and business cycle --- p.90 / Strategic Cost Analysis and Competitive Strength Assessment --- p.90 / Strategic Issues Facing the Industry --- p.91 / Management of the unbalanced product portfolio --- p.91 / Penetration into new markets --- p.94 / Management of increasingly short product life cycle and quality awareness --- p.94 / Situation Analysis of the PRC's Timepieces industry --- p.95 / An Account of the PRC's Timepieces industry --- p.95 / History --- p.95 / Industry structure --- p.96 / Strategic industry for development --- p.96 / Increased awareness to product quality --- p.100 / Increased emphasis on market economy --- p.101 / Watches and clocks export --- p.102 / Increase Tie with Hong Kong --- p.103 / Evaluation of the present strategy --- p.103 / SWOT Analysis --- p.104 / Potential internal strengths . --- p.104 / Access to economies of scale --- p.104 / Shield from strong competition in domestic market --- p.104 / "Cost advantages in labor, land and raw materials " --- p.105 / Large domestic market --- p.105 / Strong determination to upgrade industry --- p.106 / Close to Hong Kong --- p.106 / Good relationship with the third world and the Eastern Europe . . --- p.107 / Potential internal weaknesses --- p.107 / Defective export policy --- p.107 / Lack of expertise and low technology levels --- p.107 / Low or no profitability --- p.108 / Weak in product design --- p.108 / Irrational pricing system --- p.109 / Outdated state legislation --- p.109 / A very narrow product line --- p.109 / "Weak in quality control, delivery and market image " --- p.110 / Weak in marketing --- p.110 / Potential external opportunities --- p.110 / Increase sales in all markets --- p.110 / Dominance in low end mechanical watch segment --- p.111 / Expand product line to meet broader range of customer needs --- p.111 / Potential external threats --- p.112 / Entry of lower-cost foreign competitors --- p.112 / Adverse shifts in foreign exchange rates --- p.112 / Retreat of foreign investors --- p.112 / Strategic Cost Analysis and Competitive Strength Assessment --- p.113 / Strategic Issues Facing the Industry --- p.114 / Upgrading the whole industry in all aspects --- p.114 / Management of Unbalanced Product Portfolio --- p.114 / STRATEGIC PLANNING FOR THE TIMEPIECES INDUSTRY OF HONG KONG AND THE PRC --- p.115 / Crafting Competitive Strategy for Hong Kong's Timepieces industry --- p.115 / Strategies to Attain Cost Advantages --- p.116 / Buying raw materials and movements from the PRC --- p.117 / Reducing expenses in inbound and outbound logistics --- p.118 / Shifting production to the PRC --- p.119 / Reducing marketing expenses --- p.119 / Reducing financial cost --- p.120 / Reducing administration cost --- p.120 / Strategies to Attain Differentiation Advantage --- p.121 / Improvement in Technical and Design Ability --- p.121 / Implementation of ISO 9000 quality assurance system --- p.122 / Improvement in customers' service --- p.123 / Other Strategies to Explore Opportunities and Reduce Threats --- p.124 / Joint development of the new markets with the PRC --- p.124 / Increasing sales to the PRC --- p.125 / Capture markets in Latin America and SE Asia --- p.126 / Crafting Competitive Strategy for the PRC --- p.126 / Strategic Alliance between Hong Kong and the PRC --- p.127 / CONCLUSIONS --- p.129 / Moves in Response to Changing Market Conditions --- p.132 / Approach to Vertical Integration --- p.132 / Moves to Secure a Competitive Advantage --- p.132 / Recent Moves to Strengthen Competitive Position --- p.133 / BIBLIOGRAPHY --- p.137
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318894 |
| Date | January 1992 |
| Contributors | Chan, Ngan-Yung., Yuen, Da-Wai., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, x, 141 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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