Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / Petite women face many difficulties when purchasing clothing (Kam, 2006). This has
been the common reaction expressed by a number of petite women all over the
globe (Kam, 2006). Although there have been efforts made to accommodate petite
women in South Africa( National Textiles Research brief, 2007) regarding clothing
such as Edgars in particular there is still a large amount of petite women who feel
dissatisfied. To test whether poorly fitted clothing does have a psychological effect
on the petite women, interviews will be conducted with students attending CPUT and
UCT. Research on theories revolving around the human mind and how the
perception of other people influence our own perceptions of our self image were
covered and the product of this research will be a new sizing system for petite
women and a range of smart wear which allows women to express themselves age
appropriately.
The apparel industry has been growing and has worked side by side with technology
to address many problems concerning fit and have succeeded in many departments.
The fashion industry has in fact paid little attention to petite individuals not
recognizing the psychological effect it has on the consumer and could largely benefit
if the industry concentrates more on fit, aesthetic and design problems.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1341 |
| Date | January 2010 |
| Creators | Bailey, Claire Simone |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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