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The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand a cognitive appraisal perspective /

Thesis (Ph.D.)--Oklahoma State University, 2007. / Adviser: Byoungho Jin. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/228493798
Date January 2007
CreatorsJi, Hye Kang.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium access full-text

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