The public relations campaign for Bangkok fashion week, Thailand

Description

The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2938
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3955&context=etd-project

Tags

Advertising Clothing and dress

Clothing trade Public relations Thailand

Clothing trade Thailand Advertising

Marketing Thailand Fashion

Advertising Fashion Thailand

Fashion shows Thailand

Advertising Clothing and dress

Advertising Fashion

Fashion shows

Public relations.

Public Relations and Advertising

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3955
Date	01 January 2005
Creators	Paitoonmongkon, Chanoknart
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project