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Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes? /

Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 145-150).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51379267
Date January 1997
CreatorsHo, Chi-kwan, May.
PublisherHong Kong : University of Hong Kong,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView the Table of Contents & Abstract.

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