This dissertation deals with marketing communication of three brands: Coca-Cola, Pepsi and Kofola on the Czech market. The aim of the work was to analyse and assess the current state of marketing communication of these three brands and with the help of research among consumers to propose activities that could help them in their communication. Information from consumers of cola based beverages of these three brands were gathered by means of a questionnaire survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394651 |
| Date | January 2019 |
| Creators | MACHALOVÁ, Marie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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