The work focuses on all aspects related to the position of Student Brand Manager and marketing research, which is intended to support the claim of the benefits of Student Brand Manager in the university town. The work includes theoretical basis for understanding this topic and is dedicated to the description of Red Bull, with emphasis on analysis of all positions with which Student Brand Manager comes during their work in contact, so as to make clear his position within the marketing structure. The practical part of this thesis investigates the trends of brand awareness in student areas and assesses the contribution of activities Student Brand Manager. The conclusion contains a summary of the findings and recommendations for Student Brand Manager Coordinator.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150156 |
| Date | January 2011 |
| Creators | Janík, Dan |
| Contributors | Vávra, Oldřich, Bunčák, Alexander |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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