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Student and Employer Perceptions of Career Expectations and Goals in Retailing

The purpose was to investigate career expectations and goals of junior and senior fashion merchandising majors at North Texas State University and to compare findings with expectations for trainees of retail employers with executive training programs in the Dallas-Fort Worth Metroplex. The findings indicated that most female students are planning their career goals in business for the next five years. Students are confused as to what employee benefits they might receive at the entry level. College recruitment is an important method of hiring executive trainees. Length of training programs vary from six months to three years. At the time of the study, trainees could expect a beginning salary of nine to ten thousand dollars.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc503891
Date08 1900
CreatorsGrace, Marilu
ContributorsJernigan, Marian H., Hall, Avis Moran, McCarter, William, 1939-
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvii, 119 leaves, Text
CoverageUnited States - Texas
RightsPublic, Grace, Marilu, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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