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Narrative as Mnemonic: The Effect of Organizational Structure and Communication Load on Retention

While most of the information presented in the classroom or other learning environments is semantically organized (expository presentation), traditional approaches to retention, such as storytelling, are organized episodically and presented as narratives. The current study examines the impact that certain instructional techniques have on audience retention. Variables investigated include the use of narrative versus expository presentation styles and normal versus compressed presentation rates. Results indicate a relationship between presentation style and retention such that audience members retain more information when it is presented in a narrative style and when it is presented at a normal presentation rate. Practical and theoretical implications of these findings are discussed as well as suggestions for future research.

Identiferoai:union.ndltd.org:TCU/oai:etd.tcu.edu:etd-12102007-113642
Date10 December 2007
Creatorsglonek, katie
ContributorsPaul King
PublisherTexas Christian University
Source SetsTexas Christian University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf, application/msword
Sourcehttp://etd.tcu.edu/etdfiles/available/etd-12102007-113642/
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