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The Rhetorical Strategies Used by Lyndon Johnson Promoting Education

From Johnsons Senatorial speech in 1957 to his Vice Presidential Memorial Day Address of 1963, we follow Johnsons delivering the message about the need for education for a democratic citizenry. We continue with his Presidential speeches. From the first speech he delivers to the last speech he delivers as an active president, we examine how he promotes his belief in education as a way out of marginalization.
As Johnson maneuvers from the local arena to the national stage, we see the relative ease Johnson transforms what he says and how he says it to embrace new audiences. Additionally, in each of these speeches, Johnsons expansion of ethos, which grows along with the size of his audiences, becomes apparent. What was once only known to Johnson became an understanding of the complex interrelatedness of the events making up the 1960s. This sense permeated his being to solidify the eudaimonia which Johnson manifested in order to persuade not only his immediate, listening audience, but also his universal audience.
I discovered traits of Johnsons make-up in early as childhood which served to be sharpened, distilled, and developed into the pivotal Johnson Treatment. This dissertation reveals Johnsons remarkable ability to empathize with disenfranchised groups showing how his perspective encompassed not only what needed change in the moment, but also what was needed over time to help build a Great Society.
People look at dissertations to see how they contribute to societys knowledge. This dissertation shows how one man was able to transcend his Texas twang to use words in so forceful a way that he impacted a nation. Johnson was remarkable in that he had a persuasive styleor ethoswith which he was born as well as which he developed. We are the benefactors of Johnsons complex personality that used rhetoric to change a world.

Identiferoai:union.ndltd.org:TCU/oai:etd.tcu.edu:etd-06222007-142150
Date22 June 2007
CreatorsThornton, Jamie
ContributorsRichard L. Enos
PublisherTexas Christian University
Source SetsTexas Christian University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf, application/msword
Sourcehttp://etd.tcu.edu/etdfiles/available/etd-06222007-142150/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to TCU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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