Although many previous studies have primed a specific person who is liked or disliked and measured the effects on attitudes and behavior, no previous study has examined the effects on attitudes and behavior of priming a person who is known to have a positive or negative opinion toward the attitude object. In two studies, participants were unobtrusively primed with a significant other (parent in Study 1, best friend in Study 2) who wanted them to treat gay men either more positively or more negatively than their own attitudes would imply. In both studies, controlling for their own attitudes, participants who were primed with a relatively positive other person behaved more positively toward a gay job applicant than toward other applicants, but those primed with a relatively negative other person (and those primed with a stranger in Study 1) did not. The results are discussed in terms of priming-to-behavior links and the possible asymmetry of positive versus negative social contexts.
| Identifer | oai:union.ndltd.org:TCU/oai:etd.tcu.edu:etd-05032011-161041 |
| Date | 03 May 2011 |
| Creators | El-Jarrah, Rand Tahseen |
| Contributors | Charles Lord, No search engine access |
| Publisher | Texas Christian University |
| Source Sets | Texas Christian University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf, application/msword |
| Source | http://etd.tcu.edu/etdfiles/available/etd-05032011-161041/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to TCU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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