This research was conducted to evaluate the effectiveness of two different types of
alcohol education interventions on the attitudes about alcohol consumption in college,
knowledge about alcohol, and self-reported alcohol consumption behavior of college
students. The educational interventions were a student-centered CD-Rom interactive
program, and a teacher-centered motivational speaker. Each intervention took
approximately 60 minutes. The research was conducted at a small public university in
Northern New York. Nine classes with a total enrollment of 360 students were randomly
selected for the research. The demographic makeup of the sample was similar to that of
the overall university population, including gender, class level, membership in Greek
organizations and age. Three classes were randomly assigned to the CD-Rom program,
three classes were randomly assigned to hear a motivational speaker, and three classes
were randomly assigned to a control group. The instrument used was the Student Alcohol
Questionnaire (SAQ). Students in all classes completed the SAQ four weeks after the
Fall, 1999 semester began. The interventions were conducted the following week. The
SAQ was administered again four, eight and twelve weeks post-intervention. Two
measures of alcohol consumption behavior were used: A continuous variable measure of
both amount of alcohol consumed and consequences related to intoxication, and a
dichotomous variable for "heavy drinking," which is defined as more than five drinks in a
row at least once a week. Multivariate analysis of variance was used to test for
differences across attitude, knowledge and behavior and bivariate combinations of these
outcome variables by group. No statistically significant differences were found on any of
the post-interventions measures for any combination of aftitude, knowledge or behavior.
Analysis of covariance was used to test for behavior difference alone, using the pre-intervention
questionnaire results as the covariate. No statistically significant differences
were found for behavior alone. Multiple regression techniques were used to determine if
alcohol consumption behavior, as measured on the continuous scale, could be predicted
by gender, grade point average, class level or religion. Gender (p .000) was the only
predictor variable that was statistically significant, with men students consuming more
alcohol than women students. / Graduation date: 2000
| Identifer | oai:union.ndltd.org:ORGSU/oai:ir.library.oregonstate.edu:1957/27778 |
| Date | 17 April 2000 |
| Creators | Sharmer, Laurel |
| Contributors | Rossignol, Annette |
| Source Sets | Oregon State University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
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