This study attempted to determine what specific course criteria pubic relations educators believed to be most important in an international public relations course. The researcher provided fifty-seven public relations educators with fifty statements covering potential areas an international public relations course could include. The statements covered the areas of business, media, culture, government and miscellaneous. Each public relations educators was asked to sort the statements according to how much he or she agreed or disagreed with them.The QMETHOD program was used to determine two factor groups from the nineteen responses received. The factor groups, Type I and Type II. Type I consisted of twelve public relations educators and Type II consisted of seven public relations educators.Public relations educators in both groups agreed that an international public relations course should teach students to follow global current events and public relations issues, should cover various countries and their cultural taboos, and teach students to identify social trends abroad.The researcher expected public relations educators to support an international public relations course structure which favored the study of a broad range of international public relations at both the undergraduate and graduate levels, and to achieve a consensus on statements relating to cultural sensitivity training. For the most part, the researcher's expectations were met. However, more technical skills issues (i.e., fundamental, pragmatic public relations knowledge needed to execute public relations plans) were raised than expected, and educators' views on the level at which international public relations should be taught differed from what the researcher had anticipated. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/186017 |
| Date | January 1997 |
| Creators | Peiritsch, Brian |
| Contributors | Ball State University. Dept. of Journalism., Popovich, Mark N. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | ii, 63 leaves ; 28 cm. |
| Source | Virtual Press |
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