No / We have previously shown (Bloj et al., 2008; Abstracts Materials & Sensations 2008) that under
particular conditions colour memory is independent of presentation media, and of the illuminants
under which colours are viewed. In the present study we investigate whether colour naming is also
unaffected by these two factors.
Forty-eight colour samples from the Natural Colour System (NCS) collection were presented as real
paper samples or as accurate computer simulations displayed on a calibrated monitor. The colour
swatches could be presented under a daylight illuminant ¿ two intensities, 85 ( D1 ) or 60 cd m)2
( D2 ) ¿ or a purple illuminant, 45 cd m)2 ( Lily ). The colour samples were shown in arrays of 16
(4 · 4 layout) and the observer s task was to assign one of the eleven basic colour terms to each of
the samples. Six observers repeated this colour naming task five times for each presentation medium
and illuminant.
On average, in 73% of the cases the same colour term was assigned to surface and display colours.
This level of agreement was highest for colour samples under daylight (D1-82%, D2-73%) and poor
for Lily (65%). Although colour memory is unaffected by the nature of the colour stimulus, here we
show that there are limitations to cross-media agreement in colour naming.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/4772 |
| Date | January 2010 |
| Creators | Hedrich, Monika, Bloj, Marina |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Article, No full-text in the repository |
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