The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc330948 |
| Date | 05 1900 |
| Creators | Knauber, Ines |
| Contributors | Crawford, John C., Doster, Joseph A., 1943-, Garland, Barbara C. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vi, 209 leaves: ill., Text |
| Rights | Public, Knauber, Ines, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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