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Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations

International business has always been intimately linked to the politics of the global
economy. Expansion and investment strategies of business play a key role in defining
the architecture of the global economy. The shifting dynamic of the global economy
such as the emergence of fast growing economies in, for example, India, China,
South Africa and Brazil can be partly explained by the emergence of new market
players such as the India transnational car manufacturer Tata, as well as the
adaptation of established international businesses in the West to the new market
opportunities in the South and the East. Equally, the recent (and in places ongoing)
economic crises of the West owes as much to the failures of international business —
notably the banking and investment industry — as it does to the failures of
government policy.

Identiferoai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/7215
Date January 2015
CreatorsLee, Donna, Ruël, H.
Source SetsBradford Scholars
LanguageEnglish
Detected LanguageEnglish
TypeArticle, not applicable paper

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