The thesis is focusing on commercial diplomacy in the United Kingdom of Great Britain during the coalition government of David Cameron between 2010 - 2015. In globalized world, where the commercial diplomacy is done by not only state actors but also private ones, management of commercial diplomacy as well as priorities and strategies play crucial role. The Thesis analyses structure of the system and includes case study of British commercial diplomacy in the Czech Republic. Based on theoretical acknowledgments we can evaluate the of British Commercial Diplomacy in the reporting period which was affected by economic crisis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201111 |
| Date | January 2015 |
| Creators | Hátleová, Tereza |
| Contributors | Druláková, Radka, Zemanová, Štěpánka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds