The intention with this thesis is to examine the preparation for commercialisation of industrial innovations. Both in the industry and in the academic perspective there is a common need for support of the commercialisation process of innovations, especially concerning the preparation phase. A preparation model for commercialisation has consequently been designed. The propeller of commercialisation incorporates a perspective of parallel preparation concerning the three critical aspects technology characteristics, environment scanning and preparation of the venture. Generally the model can thus contribute with a structured way of evaluation and preparation and reduce the risks by limiting the budget needed in the early phase of commercialisation through the use of subsequent steps incorporating all three critical perspectives. To demonstrate the model and to provide a basis for evaluation, the Propeller of Commercialisation was applied on the specific commercialisation preparation of the SMB technology at Johnson Pacific Pte Ltd in Singapore.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-1811 |
| Date | January 2003 |
| Creators | Bylander, Peder, Essen, Didrik von |
| Publisher | Linköpings universitet, Ekonomiska institutionen, Linköpings universitet, Ekonomiska institutionen, Ekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Executive Master in Project Management, ; 2003:71 |
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