Traditional business process has provoked by advanced information technology and toward a collaborative and cooperative long-term orientation partnership rather than a short-term transactional relationship. Since opened market and loosened regulations on oil products and oil business in Taiwan, gas station industries have competed fiercely that results in a changed relationship with oil suppliers. This article aims to apply the KMV model conceptualized by Morgan & Hunt in 1994 to examine the cooperative partnership between oil suppliers and gas stations owners in Taiwan. 96 effective respondents of 269 samples from five regions, including Tainan county/ city, Kaohsiung county/ city and Pingtung county. The findings demonstrate the importance of relationship benefits, trust, relationship commitment, communication and opportunistic behavior between exchanging partners, whereas acquiescence, propensity to leave, cooperation and uncertainty affected by relationship commitment and trust. And trust is a mediating variable to relationship commitment and cooperation. Some managerial suggestions are given.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0805103-105634 |
| Date | 05 August 2003 |
| Creators | Wu, Hsin-Hsin |
| Contributors | Kuo Jen Su, Jin Feng, Uen, Liang-Chih, Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805103-105634 |
| Rights | withheld, Copyright information available at source archive |
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