The purpose of this thesis is to explore the following research question: How does action research serve as a research method in the discipline of Communications? Specifically, this study will approach the question by analyzing existing literature on action research and also performing an action research trial of a new marketing approach using digital telephony. The study finds that action research has a combination of four characteristics that make it a discrete method of research. Action research involves collaboration, invokes change, requires a researcher's vested interest, and allows a kind of knowing that can only come from direct involvement in a change. / Department of Telecommunications
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/188516 |
| Date | January 2008 |
| Creators | Smith, Rodney M. |
| Contributors | Chesebro, James W. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | 37 leaves : col. ill. ; 28 cm. |
| Source | Virtual Press |
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