This report is about how to improve Search Engine Optimization (SEO) on svt.se/recept. The report includes a competitive analysis, a keyword analysis and a survey. The competitive analysis was conducted by looking at five of the biggest competitors and assessing how they preform based on the most important parts of SEO. The results was concluded and analyzed. Keyword analysis was based on selected words to map which ones were the most used and how they are used together with other words on search engines. These keywords were then assembled in an Excel-document. The survey was conducted to get more detailed answers as to how people search for recipes using a search engine. This questionnaire was answered by 66 people and the survey was compiled and analyzed.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-148867 |
| Date | January 2016 |
| Creators | Johansson, Linn |
| Publisher | Umeå universitet, Institutionen för tillämpad fysik och elektronik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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