Over the last four decades, social entrepreneurship (SE) has evolved from an experiment toa recognized practice dedicated to social change, popularly used globally. As a result, manyof its premises are having a spillover effect into the field of communication for development(C4D). While some view this combination of disciplines and practices as a new paradigm fordevelopment in the twenty first century, others view it as part of a larger trend towards theneoliberalization of humanitarianism. This ‘new spirit’ of development practitioners,whether they be corporations or non-government organizations (NGOs), adopts capitalisttrends creating ‘humanitarian doxa’, understood as the civic identity which conforms tocorporate responsibility. While this intersection of SE with C4D has been observed for sometime, empirical research on its application on the local level is limited. This paper investigateswhether and how NGOs which operate as social enterprises in Croatia use communicationpractices which align with neoliberal values and strategies. To accomplish this, contentanalysis and critical discourse analysis are applied to a group of NGOs by analyzing theirofficially published statutes and websites. The goal is to observe whether the neoliberal trendsoutlined in the literature are apparent in regional NGOs by exploring how they practice theircommunication and whether they communicate their self-defined development goals. Theresults show a presence of neoliberal discourse in NGO statutes which is often not present incorresponding websites, with few exceptions noted.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-68299 |
| Date | January 2024 |
| Creators | Magalios-Soulein, Iason |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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