Tourism is thought to be a prominent industry in the twenty-first century. Domestic tourism strives to break through the restriction of shallow-plate market by expanding channels and clients. With the aid of Kanting and the rise of Blue Fin Tuna Cultural Festival, Pingtung County possesses the potential to become an international tourism market. However, the two scenic spots do not fully represent the complete picture of Pingtung¡¦s cultural tourism. In 2008, Cape No. 7 aroused public attention, pushing the cultural tourism of Pingtung to another peak. It is clear that Pingtung harbors more potentials than what is seen. There are still other cultural scenic spots that are worth exploring.
In order to upgrade the county¡¦s tourism potentials, this thesis focuses upon four cases of the county- Sun Ti Men, Dapeng Bay National Scenic Area and two religious historic monuments (Tunglung Temple and Wan-Chin Basilica) and adopts qualitative research method. The results and suggestions are as follows.
I. With the popularization of internet and the legalization of media, the cost of communication falls in the recent decade, which is beneficial for tourism. Before the government¡¦s policies are enforced, the two industries spontaneously cooperate through strategic alliance. They are inextricably related.
II. The cooperation of the two industries results in immediate marketing effects and the rise of fame; however, the tourist industry and the communication industry in Pingtung are micro-enterprises or small and medium sized enterprises. They have the ambition for creativity and transformation, but the shortage of funds and human resources might result in the dissatisfaction of tourists. Moreover, they also confront the restriction of being a local tourism market and the competition of global electronic commerce. To break through marketing bottleneck and maintain long-term prosperity become the primary tasks.
III. The rise and spread of network effect makes every proletarian a communication medium, bringing local tourism low cost and high speed dissemination. In facing the competition of globalization, the entrepreneurs could draw support from the communication channels which are both low cost and effective, such as online websites, video sharing websites (YouTube) and mobile marketing (MMS message) to promote competitiveness, explore alternative marketing channels and expand international tourism markets.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0825109-232714 |
| Date | 25 August 2009 |
| Creators | Lee, Hsin-ling |
| Contributors | Tu, Yi- Min, Liang, Huei-Mei, Lee, Chin-Tarn |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825109-232714 |
| Rights | not_available, Copyright information available at source archive |
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