Project management methods can be used in many areas of human activity. In this diploma thesis they are applied to the creation of an e-shop communication campaign. The theoretical part describes the basic concepts of project management and presents the stages of the life cycle of the project. The main part of the theoretical part is the project planning phase with a focus on time analysis, analysis of resources, costs and risks. The described methods and analyzes are applied in the practical part to a real project - the communication campaign of the newly created e-shop Motovidlo.cz, which offers various printed products. The final part of the thesis deals with the success of the project, the fulfillment of the goals and recommendations for the project team.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359064 |
| Date | January 2017 |
| Creators | Bártíková, Ivana |
| Contributors | Borovička, Adam, Melechovský, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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