The subject of diploma relates with a proposal of communication strategy plan of company ModusLink Czech Republic Ltd. who is concerned with providing of supply chains and services which are working on principal of supplier’s relations. The analysis of internal and external environment of the company will lead to new suggested communication strategy. This new communication strategy could be helpful in effective winning of new customers in the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222526 |
| Date | January 2010 |
| Creators | Bosáková, Monika |
| Contributors | Ing.Jakub Dostál, Ing.Jakub Dostál, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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