This thesis is concerned with finding the optimal proposal and the use of marketing principles to selected tradesman Honza Matyáš. Mr. Matyáš is engaged in custom manufacturing of products of blacksmithing. The main objective is to analyze the current state of trade, Mr Matyáš, identify key factors that influence its activity and subsequent design of such steps in the implementation of marketing activities, which positively affects awareness of the activities of Mr. Matyáš, will boost sales and promote its good name.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224778 |
| Date | January 2014 |
| Creators | Malíček, Jakub |
| Contributors | MSc, Petr Koudela, MBA,, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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