The main problem of this study was to assess the communication strategies used by GIRSS to achieve organisational goals. To address this problem, a theoretical study was undertaken to identify the communication strategies used in organisations. The theoretical guidelines for effective communication were integrated into a communication model, which consisted of the following components: · The establishment of organisational communication structures; · The selection of appropriate communication media; IV · The management of communication barriers; and · Addressing the challenges in organisational communication. Based on the model, a survey questionnaire was developed to assess the extent to which GIRSS made use of these strategies. The questionnaire was administered to both managers and non-managers in the organisation. Due to the distance between South Africa and China, the questionnaire was administered via e-mail. The empirical results revealed that some of the theoretical guidelines were followed, but there was room for improvement in terms of communication strategies used at GIRSS. Specifically it was found that many barriers existed as a result of status and other differences, which influenced communication in the organisation. Communication in organisations is very important as it contributes to goal attainment, satisfaction, cooperation and problem-solving. Communication is a skill that can be learned, and managers as well as employees should consider the results of the study to initiate changes to the communication strategies used in the organization.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:10934 |
| Date | January 2004 |
| Creators | Huang, Lin |
| Publisher | Port Elizabeth Technikon, Faculty of Management |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MTech |
| Format | xvi, 221 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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