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Direct mail advertising to Hispanics the influence of acculturation on attitude toward the ad /

Thesis (M. S.)--Oklahoma State University, 2005. / Vita. Includes bibliographical references (p.76-85).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/62034867
Date January 2005
CreatorsGraham, Kenneth Wilson
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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