The diploma thesis deals with the proposal of marketing communication mix of Restaurant U Panských. The first part contains theoretical knowledge from the literature, the second part is focused on the analysis of the business environment, the marketing and communication mix. The third part of this diploma thesis includes a proposal of marketing communication mix and risk analysis related to the introduction of new communication mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241358 |
| Creators | Lesáková, Barbora |
| Contributors | Vacková, Světlana, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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