The goal of the thesis is to propose measures to improve the communication mix based on the analysis of current state of the communication mix of the company. The Thesis is dividend into theoretical, analytical and proposition part. The teoretical part is to introduce the teoretici background needed for analyzing analytical and proposal part. . Second part contains the introduction of the company and the analysis of current situation. In the proposition partdelas with a proposal of measures to improve the current state of the communication mix of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241617 |
| Date | January 2016 |
| Creators | Lišková, Barbora |
| Contributors | Lipenská, Jana, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0016 seconds