Master`s thesis concerns the design of a communication strategy for agricultural products company Monsanto Ltd. This work describes the general and field specific context of the company and the company itself, then uses this analysis as the basis for the design of an effective communication strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264899 |
| Date | January 2008 |
| Creators | Mikulcová, Jana |
| Contributors | Halík, Jan, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.015 seconds