Dissertation thesis deals with proposals of possible improvement in communication mix in selected company. The dissertation is divided into three main sections. The first section is theoretical research which is outlook for analysis of current situation of the company. Practical part's target is to suggest solution which will lead to improvement of company's marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319418 |
| Date | January 2017 |
| Creators | Řehák, David |
| Contributors | Rýc, David, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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