The proposal of communication mix of Cukrárna Tarta Yavas, s.r.o., is the topic of this thesis. After the introduction, which defines the objectives, methods and procedures of processing, the theoretical part follows, which deals with key findings in the field of marketing and makes the basis for the analytical part of this work, which is the focus of this thesis. This part contains a thorough analysis of the company, its business activities, as well as marketing research and the interpretation of its results. This part is followed by a design part seeking to create a new communication mix. The final part of this thesis is evaluating.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399663 |
| Date | January 2019 |
| Creators | Nejedlý, Lukáš |
| Contributors | Benátský, Libor, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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