This Diploma thesis, on the basis of theoretical knowledge from marketing area and marketing communication, internal and external firm environment and hers customer analysis, defines the present state of company and suggests a possible communication strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264863 |
| Date | January 2009 |
| Creators | Mlčková, Helena |
| Contributors | Heralecký, Tomáš, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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