The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available literature. For the analysis of American marketing executives' knowledge about the Saudi Arabian market, primary sources were used in the form of American marketers' responses to a mailed questionnaire.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc331896 |
| Date | 12 1900 |
| Creators | Abunabaa, Abdelaziz M. |
| Contributors | Starling, Jack, DuChemin, Roderic C. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | ix, 243 leaves : ill., Text |
| Coverage | Saudi Arabia, United States |
| Rights | Public, Abunabaa, Abdelaziz M., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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