This diploma thesis focuses on the analysis of the current communication mix of the selected company, identifies the marketing deficiencies and proposes new tools of the communication mix. The thesis is divided into three parts. The first part explains the theoretical background. The second part of the thesis deals with internal and external analysis and the third part contains own proposals for new elements of communication mix of the selected company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416856 |
| Date | January 2020 |
| Creators | Konečná, Lucie |
| Contributors | Dobešová, Marie, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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